GRANT CARDONE'S
FREE + SHIPPING
BOOKLET SUCCESS
Grant Cardone is a New York Times bestselling author,sales expert, real estate mogul and a worldrenowned speaker.
THE BOOKLET
Grant wrote a short, easy to understand booklet to share his knowledge with the world in a very simple language that allows readers to switch their mindset about money and gets them started on the path to financial freedom.
THE GOAL
Grant’s goal for this product was simple: Get 1,000,000 booklets in the hands of people all over the world and have a strategy in place that will cover the entire advertising budget and cost of printing.
THE FUNNEL
A 3-step conversion free book funnel that was implemented.
1
Free + Shipping Booklet
In addition to the booklet, this initial offer also includes a set of free bonus ebooks and desktop wallpapers available for immediate download.
2
Bump Add-on
A low-price add-on offer to include the MP3 audio version of the booklet also delivered instantly upon purchase.
3
One-Click Upsell
Higher-price one-time opportunity deal on the back end of the offer.
THE CAMPAIGN
Multiple Ad campaigns were launched on Facebook and Google in conjunction with organic outreach through Grant’s social media accounts on Instagram Twitter and Linked-In.
Traffic was always directed to the funnel landing page where we could easily test new ideas to better convert incoming visitors.
THE RESULTS
The final results of the Millionaire Booklet sales funnel exceeded expectations. It covered the costs associated with marketing and printing the booklet and ended up being profitable. And as a bonus it generated massive amount of leads for other departments of the company.
The Millionaire Booklet has been translated to over 36 languages and over 500,000 copies have been delivered all over the world.
Click here to learn more about The Power of Free Plus Shipping Book Funnels.